An impressive resume can always help you connect emotionally with the reader and help you win over your competitors. Therefore, it needs to be executed intelligently and strategically.
- How can you brand your executive resume so it produces results?
The first thing you must do is define your target market. Who are you writing for and why?
The reason is that your brand must make an emotional connection with the reader. To know your target audience is to be in the know of what you would like to market to get them to call you.
- How are you different in meeting those expectations?
To meet the needs of your employer is great, but to exceed them is better.
By going beyond qualifications, you will market yourself as the executive of choice. You have to find out how are you uniquely qualified to assist your new employer?
- Design your executive resume to support your executive resume brand.
A professional executive resume writer serves as your marketing agent. This means you must partner with a professional executive resume writer who can creatively market you both visually and through the written words.
They will design your resume in such a way that it will market your personal brand and provide the ‘look-and-feel’ your message should convey.
4. Content is King
When you write your executive resume brand statements, you must create a tagline that communicates your signature as a leader and the value that the brand promises to deliver.
Example: Chief Marketing Officer— Designing and implementing business operations, establishing policies that promote company culture and vision and overseeing operations of the company and the work of executives.
It is very important to do more than just speak to qualifications on your resume. At the executive level, it is understood that you should be qualified. But what will help you win interviews is to brand yourself as a unique candidate.