BY-Kamrul Khan
The Association of Assam Vets in Poultry Industry (AAVPI) marked a significant milestone on November 16, as they celebrated National Chicken Day in Guwahati. The event, which took place on a Saturday, was dedicated to the theme “Promoting Chicken and Egg Consumption for Health Building,” aiming to enhance public awareness regarding the health benefits associated with poultry products.
Coinciding with the event was the 89th Birth Anniversary of Padma Shri Dr. BV Rao, recognized as the “Father of Indian Poultry Industry.” His pioneering contributions have played a vital role in uplifting the Indian poultry sector to its current standing. The celebration began with Mr. Manoj Saikia, Chairman of ALPCO, flagging off a bike rally laden with colorful flags and promotional posters advocating for increased chicken and egg consumption.
The rally attracted several dignitaries from the veterinary and agricultural sectors, who delivered inspiring speeches throughout the event. Notable speakers included Dr. BN Saikia, Dean of the College of Veterinary Science at Khanapara; Dr. Prabodh Borah, Director of Research at AAU; Dr. Dondeswar Deka, Director of Animal Husbandry and Veterinary, Chenikuthi; and Dr. Hiranya Bhattacharya, Associate Director of Extension Education at AAU. Each speaker paid tribute to Dr. BV Rao, acknowledging his lasting impact on the poultry industry in India.
The program concluded with a Vote of Thanks presented by Dr. Purnananda Konwar, GM of ALPCO. This event was made possible through collaboration with the Poultry Development Forum (PDF), Assam Livestock and Poultry Cooperative (ALPCO), and the College of Veterinary Science, Khanapara, demonstrating a united front in promoting poultry consumption.
Through the celebration of National Chicken Day, organizers sought to counter prevalent myths surrounding chicken and egg consumption, reinforcing their nutritional value and health benefits. AAVPI President Dr. LN Saikia and Secretary Dr. Chambal Konch briefed media representatives on the program’s objectives, emphasizing the importance of these poultry products in fulfilling dietary protein needs and their other health advantages.
To further amplify their message, leaflets were distributed in local newspapers, reaching the public and raising awareness about the nutritional benefits of chicken and eggs. The event attracted a diverse audience, including key dignitaries from the poultry industry, students, farmers, consumers, and media representatives, all contributing to the success of the program.
